Today, Guinness and Blood Brother make history with the launch of their exclusive Spring/Summer 2017 capsule collection. Like those who drink Guinness, this Blood Brother collection has been designed to reflect those who are made of more – dynamic, bold and ever-evolving. The partnership sees two worlds collide for the first time - two crafts built on the same foundation of passion, quality materials and bold creativity. The collection is inspired by the idea of short passages of time used to reflect on golden moments; making the most of them, so that they are cherished, rich and full of intensity. Blood Brother fuses the subtleties of contemporary fashion design and garment construction with the essentialities of comfort and functionality.

     Blood Brother even reimagined Guinness’ iconic harp and rich catalogue of advertising to create a nostalgic mind map throughout the collection. The capsule collection is made up of eight pieces including bomber jackets, t-shirts, sweaters and trousers. The limited edition menswear range will be available exclusively from a bespoke pop-up space within Harrods London, as well as, the Blood Brother flagship store and online, and luxury online retailer Farfetch. To see more, click HERE.