FRED PERRY UNVEILS NEW CAMPAIGN BY DEXTER NAVY

Miles Kane in Fred Perry.

 

PHOTOGRAPHY Dexter Navy @dexternavy
WORDS Julian de la Celle @dandyintheunderworld


     As a brand, Fred Perry have always had both an eye and an ear for relevant subcultures and artist's alike and for this new campaign they chose to shine a light on the diverse, connected group of individuals that make up the brand itself. Everyone from their receptionist to Miles Kane and John Cooper Clarke, each person contributes something of themselves to the brand when they adopt the famous Laurel Wreath. Photographer Dexter Navy does a fantastic job at capturing each individuals essence in simple, yet creatively collaged film portraits. See the full collection of photos below. 

 

Anne Cecile in Fred Perry.

Ben Smallwood in Fred Perry.

Robert Semedo in Fred Perry.

Carter O'Sullivan in Fred Perry.

Danny Lomas in Fred Perry.

Xannie Cater in Fred Perry.

Xannie Cater in Fred Perry.

Charlie Cooper in Fred Perry.

Reva Gauntlett in Fred Perry.

Ursula Holliday in Fred Perry.

Jim Longden in Fred Perry.

Kai in Fred Perry.

Don Letts in Fred Perry.

Throwing Shade in Fred Perry.

Gary Powell in Fred Perry.

John Cooper Clarke in Fred Perry.

Emily Bador in Fred Perry.

Soraya Jansen in Fred Perry.

 

For interviews with some of the featured artists, click HERE.