As a brand, Fred Perry have always had both an eye and an ear for relevant subcultures and artist's alike and for this new campaign they chose to shine a light on the diverse, connected group of individuals that make up the brand itself. Everyone from their receptionist to Miles Kane and John Cooper Clarke, each person contributes something of themselves to the brand when they adopt the famous Laurel Wreath. Photographer Dexter Navy does a fantastic job at capturing each individuals essence in simple, yet creatively collaged film portraits. See the full collection of photos below.
For interviews with some of the featured artists, click HERE.