PRADA BRINGS DRAMA TO RESORT 2017

Dane DeHaan for Prada Resort 2017

 

FILM Willy Vanderperre
WORDS Conrad Bischoff


     Prada’s recently released Resort 2017 video campaign seemed more like the trailer to an indie film than a piece of fashion advertisement. Starring actors Dane DeHaan (this would be DeHaan’s third time working for the brand, having also modeled for the SS13 and SS14 collections) and Jessica Chastain, the 50-second video followed the pair in a series of short shots, alternating between moments in black & white and color, which were narrated by telegraphic statements in English and Italian. Willy Vanderperre, who directed the video, conveyed a fast paced, mysterious drama that celebrated the brand’s Milanese roots through this beautifully fragmented style of shooting. The video will leave you wanting to see more; and in a time where advertisements seem to be unescapable, that’s certainly saying something.