PHOTOGRAPHY Dominic Storer
WORDS Julian de la Celle
Pretty Green's AW16 Black Label collection delivers classic British silhouettes with a Rock n Roll edge. Featured throughout their collection are 1960’s inspired floral, polka dot and animal prints - these key prints have been hand painted in house, including their interpretation of an English rose developed into an all over pattern.
Whilst bold prints are prominent within the collection, these are balanced out by neutral staples, classic outerwear and a relaxed attitude to British tailoring. Deconstructed tailored pieces have been created using fabrics such as a Prince of Wales check, which was adapted in house and features throughout the collection.
With an expertly shot video by Lightening Productions and Tibet's track "Fridge", Pretty Green are showing their audience that they are a brand to be taken seriously, a brand with true roots in Rock n Roll and a brand that can take care of itself.