LONDON, UK – Saturday 11th June: Liam Gallagher’s fashion house Pretty Green hosted a rock n’ roll event, celebrating the launch of the label’s exclusive Best of British S/S 17 collections and collaborations. The Apartments at the Hoxton in Holborn, Central London, played host to the event. Soho Radio broadcast live on the night with resident DJ’s Simone Marie and Eddie Pillar both playing during the event.



With a theme of ‘Best of British’ the SS17 Black Label collection encapsulated a uniquely British message. The static presentation showed pieces inspired by the psychedelic era of the late ’60’s, featured statement pieces symbolic of that time, blended with classic British style references. Outerwear and tailoring are crafted with British fabric mills including Abraham Moons and William Halstead.


The collection is influenced by the combination of “sharp mod” and “psychedelic ‘60s” styling, most famously adopted by British musician Brian Jones. Print clashes are offset with modern silhouettes and a muted colour palette of greys, creams with a highlight of inca gold.
They also showcased their exciting collaborations with British brands John Smedley and Christy’s of London; Pretty Green x John Smedley is a capsule collection of knitwear with key pieces include a knitted striped shirt and our signature paisley that has been digitally printed onto a soft cotton crew neck jumper.


Pretty Green x Christy’s of London is a limited edition hat available in three colours. Inspired by an image of Brian Jones, the design is based on deconstructed “bucket hat” and unique to Pretty Green. It is crafted from soft fur felt and available in three colours; grey, inca gold and black.