UK fashion house Pretty Green, also known for being Liam Gallagher's brand, have just announced a special collaboration with The Beatles & Apple Corps in celebration of the 50th anniversary of The Beatles' "Sgt. Pepper's Lonely Heart Club Band." The album was released on June 1st, 1967, defining an era with its psychedelic sounds and iconic artwork by Peter Blake & Jann Haworth.
The collection is comprised of 28 pieces including a limited edition run of only 50 Lonely Hearts Club Parkas, as well as a Strawberry Fields Coat and the Pepper Jacket. The range will also contain a variety of other garments from Kaftans and Grandad shirts to vintage style T-shirts. "It's been an absolute joy to do a collection in honour of the 50th anniversary of The Beatles ‘Sgt. Pepper’s Lonely Hearts Club Band' for Pretty Green," says Liam Gallagher.
The collection is scheduled to launch in August of 2017 online and across all Pretty Green stores in the UK and Japan, as well as a wide number of independent retailers.