Who Said Rebels Have No (Green) Conscience?



WORDS Conrad Bischoff
PHOTOGRAPHY Cameron Mccool





     If you and your friends are planning on exploring an abandoned mansion in Sweden sometime soon, Deadwood’s got your gear.  The Swedish leather brand’s Autumn/Winter 2016 lookbook, shot by Cameron McCool inside and around what looks to be a deserted mansion, show us iconic leather biker jackets and rugged denim in action. McCool’s photographic style resembles the snapshot images of friends posted online to photo diaries; one of the most prolific being Hedi Slimane’s ongoing “Diary” project. Unlike Slimane however, McCool’s images are rich in earthy tones that emphasize the bold, sleek, black looks of Deadwood. After looking through all of the lookbook’s images, what one gets is not only Deadwood’s latest creations of the upcoming season, but also how the brand wants you to wear their clothes. These are pieces that meant to be thrown on night after night like armor to a friend’s gig or party; pieces that you can look over in your closet and love each scuff or scratch for the memory it brings back to you.


     Nearly every look was styled with one of Deadwood’s recycled leather jackets (Yes that’s right — help the environment and look “damned good” doing it), black denim, and a tee; the enduring formula for one to embody a nonchalant free-spiritedness. The brand’s original biker jackets each feature unique stitching and patchwork as they are hand sewn from pieces of vintage leather. Other than the biker jacket, the lookbook features a new addition to Deadwood’s line:  a 70’s fringed black leather. While many brands have turned to the 70’s for inspiration in recent seasons, Deadwood’s take is of course rooted in the rock n’ roll classic.


     Glimpsed at throughout the photos is also Deadwood’s collaborative pieces such as tees and jackets that have been reworked as 90’s grunge rock band necessities. The torn up tees have bold, short phrases like “Kurt Cocaine” that look as though they’ve been quickly sprayed across the front, and one biker jacket has had “Yoko The Best Beatle” scrawled across its back in drippy white paint. The collection’s end result is a badass but environmentally conscious product that I definitely think Kurt would have been a fan of; and I know I am too.