PHOTOGRAPHY Collier Schorr
WORDS Kara Douglas
Saint Laurent have unveiled their latest campaign, accompanied by the announcement that they are waiving the conventional scheduling of menswear shows by shifting the reveal of their AW17 mens to now feature at Women's Fashion Week. Vaccarello finally publicised that both his debut menswear and second womenswear collection for the fashion house will be intertwined in a gender-merging show this February.
Following Anthony Vaccarello’s 80’s fueled debut as Saint Laurent's newly appointed creative designer last September, the brand has been injected with an intensely alluring, seductive disposition. Such sentiments more prominent than ever in their new campaign, shot by Collier Schorr.
The images uncover snippets of Vaccarello’s debut menswear collection, as Schorrs lens captures angelic faced rebels dressed in PVC trousers and heavy leathers alongside the beloved, sharp signature Saint Laurent tailoring. The imagery conveys a more personal and exposed aesthetic through a selection of vulnerable and promiscuous collages created by Schorr. This is paired with a collaborative film directed by Nathalie Canguilhem, capturing Lukas Ionesco as he embodies the role of director, interrogating his fellow models through a series of raw jump cuts that hastily switch from close ups to footage of the boys fighting amongst themselves, providing us with our first glances into the sexy and intimidating demeanour that surrounds the new identity of Saint Laurent’s menswear. The big reveal has succeeded in inciting our eager anticipation further, leaving us with no other option than to impatiently count down the days left until we finally reach February 28th.